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Content Writer

Ghazanfar Bank · Kabul

Finance · Full-time · Bachelor's degree in Journalism, Communications, Mass Communication, Marketing, Public Relations, Business Administration, Development Studies, or a related field · Male

Salary: As Per Organization Salary Range
Deadline: 8 Oct 2026
Number of vacancies: 1
Reference number: GB/EAD/66

About Ghazanfar Bank

Ghazanfar Bank is a full-fledged licensed commercial bank that began operations in Kabul in March 2009, offering both conventional and Islamic banking services, and is backed by Ghazanfar Group, one of Afghanistan's leading business houses. The bank operates branches across Kabul and other major cities including Mazar-e-Sharif, Kunduz, Jalalabad, Herat, and Kandahar.

Job summary

Ghazanfar Bank is looking for a Content Writer in Kabul to develop business development materials, website and digital marketing content, and social media content under the direction of the Media Manager, ensuring all written content is accurate, persuasive, and aligned with brand guidelines.

Key responsibilities

  • Develop and edit business development materials, including technical and financial proposal narratives, expressions of interest, tender responses, concept notes, company profiles, and capability statements
  • Translate organizational services and achievements into clear, persuasive value propositions tailored to specific clients, partners, and audiences
  • Work with technical experts and departments to collect accurate information, and maintain a library of approved organizational content and reusable materials
  • Develop and update website content, including pages, blog articles, news, e-newsletters, and digital brochures, applying basic SEO principles (keyword research, metadata, internal linking)
  • Develop creative, engaging social media content for platforms including Facebook, LinkedIn, X/Twitter, Instagram, YouTube, and TikTok, covering announcements, promotions, campaigns, and recruitment posts
  • Write platform-specific captions, video scripts, voice-overs, subtitles, and thumbnail text, and prepare monthly/weekly social media content calendars with the Media Manager
  • Coordinate with graphic designers, photographers, and videographers to align written content with visuals, and proofread all social media content before publication
  • Monitor audience feedback and assist in preparing social media performance reports (reach, engagement, click-through rates, follower growth)
  • Conduct research on sectors, markets, and trends, verify facts and statistics, and interview staff/clients/stakeholders to produce case studies, success stories, and testimonials
  • Edit and proofread documents for grammar, clarity, and consistency, fact-check data and claims, and ensure compliance with copyright and communications requirements
  • Review content for inclusiveness, cultural appropriateness, and responsible representation, maintaining proper version control of drafts and approved content
  • Coordinate with the Media Manager, Business Development Manager, and other departments on editorial planning, proposal development, and communication strategies

Job requirements

  • Bachelor's degree in Journalism, Communications, Mass Communication, Marketing, Public Relations, Business Administration, Development Studies, or a related field
  • Additional training in digital marketing, social media management, SEO, or copywriting is an advantage
  • At least 2-3 years of progressive experience in content writing, copywriting, communications, marketing, journalism, or business development
  • Demonstrated experience in business development content, website content, social media copywriting, and digital campaigns
  • Exceptional command of written English, with excellent grammar, editing, and proofreading skills
  • Strong persuasive, creative, and business writing abilities, with strong storytelling skills
  • Practical experience creating content for major social media platforms, with knowledge of content calendars and campaign planning
  • Knowledge of SEO, web content optimization, and familiarity with CMS platforms such as WordPress
  • High level of creativity, attention to detail, and ability to manage competing priorities under tight deadlines
Apply now
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